Which term describes a person or company that connects buyers and sellers but does not own the goods?

Prepare for the Marketing End Of Pathway Exam. Study with flashcards and multiple choice questions, each with hints and explanations. Get ready for your exam!

Multiple Choice

Which term describes a person or company that connects buyers and sellers but does not own the goods?

Explanation:
The key idea is identifying an intermediary who connects buyers and sellers without taking ownership of the goods. An agent fits this role perfectly: an agent represents one side (seller or buyer), facilitates negotiations, arranges the sale, and earns a commission, but does not take title to the products. This distinguishes them from others who do own or handle the goods or who refer to broader concepts. A retailer, for example, buys goods and takes ownership to resell to consumers. Distribution refers to the channel or system of getting products to market, not a specific person. Marketing is the overall field of promoting and selling products. So the term that best matches "connects buyers and sellers but does not own the goods" is the agent.

The key idea is identifying an intermediary who connects buyers and sellers without taking ownership of the goods. An agent fits this role perfectly: an agent represents one side (seller or buyer), facilitates negotiations, arranges the sale, and earns a commission, but does not take title to the products. This distinguishes them from others who do own or handle the goods or who refer to broader concepts.

A retailer, for example, buys goods and takes ownership to resell to consumers. Distribution refers to the channel or system of getting products to market, not a specific person. Marketing is the overall field of promoting and selling products. So the term that best matches "connects buyers and sellers but does not own the goods" is the agent.

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