Which statement about reach is true?

Which statement about reach is true?

• A. Reach measures the number of clicks generated by a campaign.
• B. Reach represents the depth of audience interaction.
• C. Reach indicates the average time users spend viewing content.
• D. Reach measures how many unique individuals were exposed to the content.

Answer: (D)

Reach tells you how many unique individuals were exposed to your content. It counts each person once, regardless of how many times they saw the content. This sets it apart from impressions, which tally every display of the content (including repeats to the same people). For example, if 80 people see a post and each sees it twice, there are 160 impressions but only 80 reach. It’s also different from metrics like clicks or time spent viewing, which measure engagement actions or how long someone interacts with the content, not how many unique people were reached. So the statement that reach measures the number of unique individuals exposed to the content is the accurate description.

Reach tells you how many unique individuals were exposed to your content. It counts each person once, regardless of how many times they saw the content. This sets it apart from impressions, which tally every display of the content (including repeats to the same people). For example, if 80 people see a post and each sees it twice, there are 160 impressions but only 80 reach. It’s also different from metrics like clicks or time spent viewing, which measure engagement actions or how long someone interacts with the content, not how many unique people were reached. So the statement that reach measures the number of unique individuals exposed to the content is the accurate description.