Which promotional tactic uses short-term incentives such as coupons or samples to encourage immediate purchase?

Which promotional tactic uses short-term incentives such as coupons or samples to encourage immediate purchase?

• A. Advertising
• B. Personal Selling
• C. PR/Publicity
• D. Sales Promotion

Answer: (D)

Short-term incentives that encourage immediate action are a hallmark of sales promotion. This approach uses coupons, samples, rebates, and limited-time offers to prompt shoppers to buy now, boost short-run sales, or move inventory quickly. Advertising aims to inform and persuade a broad audience over time, not to drive immediate purchases through incentives. Personal selling relies on direct, interactive engagement to persuade a specific buyer, often with a longer sales process. PR/Publicity focuses on shaping a favorable image through media coverage rather than offering direct purchase incentives. So the tactic described best matches sales promotion.

Short-term incentives that encourage immediate action are a hallmark of sales promotion. This approach uses coupons, samples, rebates, and limited-time offers to prompt shoppers to buy now, boost short-run sales, or move inventory quickly. Advertising aims to inform and persuade a broad audience over time, not to drive immediate purchases through incentives. Personal selling relies on direct, interactive engagement to persuade a specific buyer, often with a longer sales process. PR/Publicity focuses on shaping a favorable image through media coverage rather than offering direct purchase incentives. So the tactic described best matches sales promotion.