Market segmentation by demographic factors includes which example?

Market segmentation by demographic factors includes which example?

• A. Age
• B. Geographic location
• C. Lifestyle
• D. Usage rate

Answer: (A)

Market segmentation by demographic factors relies on measurable population characteristics such as age, gender, income, education, family size, and occupation. Age is the example here because it directly splits the market into groups with different needs and purchasing power, allowing tailored products and messages for different age ranges. The other options belong to different segmentation bases: geographic location groups by where people live; lifestyle reflects psychographic factors like values and interests; and usage rate falls under behavioral segmentation, focusing on how often or how much people use a product.

Market segmentation by demographic factors relies on measurable population characteristics such as age, gender, income, education, family size, and occupation. Age is the example here because it directly splits the market into groups with different needs and purchasing power, allowing tailored products and messages for different age ranges. The other options belong to different segmentation bases: geographic location groups by where people live; lifestyle reflects psychographic factors like values and interests; and usage rate falls under behavioral segmentation, focusing on how often or how much people use a product.